Tips for Writing on the Web: This is for You All Content Marketers

Hello dear new content marketers;

Hello fellow marketers that have been in online content sharing for while;

You’re asking “Oscar, what have got you to alert like that?” Well, today I have a special set of “tips for writing for the web.” To some, it is quite new while it is a reminder for experience marketers. This post is for You All Content marketers. My aim is to save time for some and to get other reconsider their practices.

A Tablet Featuring “Online Marketing” on its screen

Myths versus realities

Myths: There is a growing word of the mouth that success online depends entirely on search engine algorithms, keywords, and a good deal of other metrics that come along with getting ranked in search engines.

Facts: While some of those stuff really matters, it may be deceiving that reality reveals the CONTENT is mainly considered in this Artificial Intelligence (AI) era because:

1) Nowadays, AI used by search engines have full understanding of what persons want using the words they type in those search engines;

2) AI can offer to an online user searching for something the best web page that answers, with high precision/accuracy, the real or underlying question embedded that search query.

3) AI also uses synonyms too when choosing the best answer to a query typed by a person who is searching something online.

====> All these mechanisms are used to rank pages of our websites, comrades! Investing time in key-words, tags, alt text, etc plays a role in ranking, but getting visitors on one’s website is also proving insufficient to get a reader perform actions like (Click Here, Have YOUR…here, Join, Subscribe, etc).

People can defeat artificial intelligence but not the critical thinking of online readers. 

Search engines algorithms and all the related stuff can be by-passed by researchers or hackers. But it is getting hard to get YOUR reader perform any actions probably due to the fact that we’re creating contents which never consider the readers’ critical thinking.

We should rather think back and remind ourselves, in simpler terms, what content marketing is. It [content marketing] is a business centered on earning money through the application of marketing strategies on our content (information) shared online, our IDEAS! It’s earning from HELP we offer online. Much investment should be solely put there! (Ndayizeye, 2019)

Readers’ critical reading: Trust can subject it

Critical reading involves reacting to what one reads; relating the content of reading materials and evaluating this content against personal standards and beliefs.

This means going beyond what is given in the text and recognizing underlying ideologies, as well as critically evaluating the relevance and value of what is read.

It’s only through raising trust in the readers that they stop or slow down thinking that we want to urge them, indirectly, to buy or perform any actions that generate MONEY for us! By providing valuable information, sounding not money-driven and by giving them choices, we create in them some feeling that WE REALLY care about OUR READERS.

Bring contents that really help, that really show that someone has put time investment, and then we will get our readers perform actions that we cherish.

Achieving more readers’ engagement

On the top of trust, YOU can improve the readability of your website or blog pages by doing a set of things. 

(1) Write using smaller paragraphs. Referring to Tweeter’s scope of characters allowed to transmit a message is crucial. So, 140 characters would be ideal for a paragraph in our contents writing. Effortfully, white spaces in one’s contents also engage readers to go on.

(2) Font sizes and colors, another matter. We tend to be creative and enjoying putting any colors in the text using font sizes as it pleases us. But we should rather value what PLEASES OUR WEBSITE VISITORS most.

====> Choosing randomly font sizes and colors and use them will lower your traffic. Do you know the meaning of the color you have used? In your country, yep….you know it…but what about readers from exotic locations?

====> I would recommend developing the habit of using a white background with black text. This will spare woes to YOUR content marketing business!

====>The same remarks apply for THEMES: those with a white background (plus texts typed in dark gray or black) will save most businesses.

(3) Consider using visuals within YOUR content. Look at your own preferences: do you enjoy reading blocks, black white texts without any visuals? BIG NO! So, using images and some gift animations may be very engaging!

====>Remember to put captions describing the image you have used. Such a visual should be relevant to the content; otherwise the reader will use their critical reading to see that YOU considered them as stupid to the extent that you put irrelevant visual in your content. This may grow a negative feeling as they read information you shared.

(4) Breaking contents into Headlines: the latter play the role of preluding what comes next.

For example, in WordPress Post Editor, H3 (Heading 3) are highly recommended as an added value on your content readability.

Consider yourself a communicator, not a writer

Don’t make your content too formal or academic! This is a great mistake that many people are making: they are coming out with unintelligible or unclear message in their contents.

Maintaining the message as clear as possible is the basis of success online, which is achieved through the use of plain language!

A good content communicator keeps in mind that the reader would have a query and such a content should be consistent in its problem- solution frames and coherence. The use of words (interjections) that would display your feelings when you meet and want to help someone with a query or problem would be efficient here.


To sum up, the post “Tips for Writing on the Web: This is for You All Content Marketers” is an offer of tips to be a good writer for online reader. I highlighted how the core content marketer’s business is centered on CONTENTS! I have debunked some myths, uncovered the readers’ critical reading as a growing concern for careless or less skilled online content marketers.

I have shown how TRUST raised in readers can subject their doubt about us and how REALLY being helpful through quality contents can build such emotional ties with our readers. Oscar has also shared more tips for achieving readers’ engagement, all of which leading them to take actions when we ask them to. Being a communicator was the other input of this post and I have recommended writing content as if WE talk to a real person who has some problem.

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(1) Career Goal: To develop my skills in teaching, training, consulting and couple this experience with research and program/project evaluation, assisted by cutting-edge data analysis programmes/applications to "Bridge the Gap between Research and Entrepreneurship" (2) Why Do I Qualify to Guide You? As Co-founder/Associate at Former ODS Consultancy (A Consulting Board specialized in Market Surveys, Program/Project Evaluation and Research-Data Analysis Training), Now Associate of KANTAS Consulting, and PhD Student, Oscar is in the Position to Guide and Foil for You Woes/Foes in the Scammy World of Online Marketers!

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