Earn Money Talking about What’s English for Specific Purposes

Hello there and Welcome!

How to read this article:

==If you’re students needing the definition of ESP, scroll down to the point “Title: What's English for Specific Purposes

==If you’re an ESP professional and wish to learn how to make money from your knowledge, start from the Introduction


Are you a professional in English for Specific Purposes (ESP) and would like to get insights on how to bridge the gap between your knowledge and monthly income? Well…Today, I have found out that you have actually what many people are searching online!

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Earn Money Talking about What's English for Specific Purpose

Have you ever considered talking about What's English for Specific Purposes online? It sounds crazy but it can make you leave your current job, believe me! Do you want to know? Read on!

Required Settings to Start Earning Money from Home

To begin, you need have a sound understanding of how you can make money online by offering what you know. First, think of the following:

  • Find niche/audience: potential customers

==Who are going to be your customers? Who’re going to consume your ideas? Who hunger for what you’re be sharing?

As you can see, you need to determine the section of market you need to draw attention to you, to tell them…Hey…I can help you with English for specific purpose…come to me and listen…

  • A Sharing Station (hub): How will you share your information to your potential customers?

==As you’re be writing online, Facebook, twitter, Instagram, etc. have a limitation of only notifying your followers on those social media…. You need an outlet with no such restrictions: a blog or website would be a great outlet to start eyeing.

==A website/blog/Vlog (=blog exclusively showing video) is a great hub as it reaches everyone connected on internet! So, with such a hub, your content (information) consumers will access what they need from your online stand at a scale of availability of 24/24, 7/7, 365/365!

  • Creating Contents

== Content stands for important, helpful, and relevant information that you will avail, distribute, and share to your audience.

== Content can take different forms and the main formats are: text, image, audio, and video.

== In relation to those formats, some can be combined in the same content. Textual information can include a link that directs website visitor to a video either on YouTube or other video hosts facilities.

Sharing contents using available outlets is a matter of choice and experience has shown that successful online marketers combine those formats. They avail contents in those formats which maximizes their revenue and traffic.

You’re not getting this …seemingly….

== Say you have a blog/website…when you include a link of a related video content, you maximize your YouTube video viewers. Other just exploits just one outlet and distribute their contents exclusively via ONE channel: either a Website/blog, Vlog, or YouTube Channel.

Where are you going to share your contents? YouTube? Via a website/Blog? Simply you will combine both outlets of a maximum of results? Have your time…You may start with Textual contents and then expand to another combination as your online business takes off.

Earning Money from Home Blogging about ESP

When I was analysing the potential for this market to recommend it to you for exploitation, I used a keywords search tool and analysed the tendency of such keywords in the future. ==Look at what I have found out for example when I typed into my Jaaxy, a Keyword Search Tool available as a facility at Wealthy Affiliate. Here are my findings:

What's Jaaxy Finding on ESP Keyword Searched?

What's English Specific Purposes: Related Keyword

What's English Specific Purposes: Related Keyword

What's the Bing Webmaster Interpretation for ESP Keyword Searched?

What's English Specific Purposes: Bing Webmaster's Related Keyword

ESP Related Keywords by Bing Webmaster Tools

To begin, if you’re not a blogger or website owner, you may not know what Bing Webmaster refers to. It’s a set of diagnostic and research tools which gives a blogger/website owner, simply put marketer. useful and helpful information on what internet users are searching for, which allows that marketer to see what areas to expand on next. Such set of tools hints on which keywords are likely to be sought for by internet users. They collect this trend-related information to show whether a given keyword’s trend is ascending or descending.

What's Help Online for Your ESP Related Businss?

This is a big trick that a good online business mentor like me would not hide you: mastering What's Help Online! It’s related to   problem solving-oriented.

 Getting a penny online starts with being helpful…That simple but also complex equation is graspable in this explanation:

==If you’re helpful your visitors will feel it and then read/watch what you offer…You can only be helpful if you offer what your target audience really wants. You can only know what your potential web visitors want by creating contents that answer their qualms/wants/problem/needs or alleviate their situation.

You cannot create helpful, important and relevant contents if you do not monitor what your target audience searches in Engines like Google, Bing, Yahoo, etc.

Read back in previous sections: I have used Jaaxy Keyword Search Tool and Bing Webmaster Tools! This means that you can combine the two with Google Trends, can Type ESP related topics in Google and see suggestions related to what you’ve typed…Those are real type keyword suggestions, which people have been searching.  

Click and Scroll to “2.3. Monetizing Contents: Earning from One’s Help Online” in here to See how to Monetize Your ESP related Help online

Below is a sample of a blog post for trending topics in ESP. See how it is worded and problem-solving oriented.


Sample of Topics you may Cover when Blogging

Title: What's English Specific Purposes

Hello…Welcome the ESP Corner…

How may I help you?

Did you ask What's English Specific Purposes?

Well…English for Specific purpose (ESP) is a very large and ever- changing area. This also hints on the fact that giving it an exact definition is not an easy task.

ESP Experts’ Definitions

Some describe ESP as:

== Simply, the teaching of English for any purpose (Anthony, 1997)

== “in the sense of linguistic terminology, ESP means what a learner needs in the target situation or what she/he wants about his function of language usage, Khan et al. (2011);

 == “if a group of learners’ needs for a language can be accurately specified, then this specification can be used to determine the content of a language program that will meet these needs for example claim that” (Widdowson, 1981). The latter is a linguist and early pioneer in the ESP field.

If ever you need some of the neatest ESP definitions, read Hutchinson and waters (1987), Who first of all rectify an existing misconception. ESP should be perceived as

==” an approach rather than a product’’.

Their explanation is so simple: according to them, students’ needs are the foundation of ESP, in particular referring to the language required and the learning context. Their needs are understood as the reasons for which students are learning English and as they vary their learning, purposes will vary too. 

==Robinson (1991) shares a similar view and states that ESP is” normal goal-directed” which means that its courses are based on needs analysis.

Advancements in the ESP Field

I don’t know whether we might call it some sort of advancement, but in late 1990’s there was a change in the conception of ESP.

Dudley-Evans and St. John (1998) offered a modified definition and express their revised view on the essence of ESP from two perspectives: absolute characteristics and variable characteristics. According to them the absolute characteristics are the following.

• ESP meets the learner’s specific needs;

• ESP makes use of the underlying methodology and activities of the disciplines it serves;

• ESP is centered on the language (grammar, lexis, and register), skills, discourse, and genres appropriate for these activities

They consider as variable characteristics the following:

• ESP may be related or designed for specific disciplines;

• ESP may use, in specific teaching situations, a different methodology;

• ESP is likely to be designed for adult learners;

• ESP is generally designed for intermediate and advanced learners.

What’s new with Dudley-Evans and St. John’s (1998) revision of ESP conception?

==They have removed the absolute characteristic that “ESP is in contrast with General English” and added more variable characteristics. They assert that ESP is not necessarily related to a specific discipline. Furthermore, ESP is likely to be used with adult learners although it could be used with young adults in a secondary school setting. The range of ESP has been extended and become more flexible in the modified description.

What's English Specific Purposes Classification?

We cannot go on without classifying ESP. With a classification, a researcher/student/colleague can see more orientation that just talking about a hyponym word like “ESP!” There many classifications out there but for the sake of mutual intelligiblity with the reader, here is the easiest classification ever; the

Carter’s (1983), who identifies three types of ESP:

•     English as a restricted language

•     English for Academic and Occupational Purposes

•     English with Specific Topics.

What's English for Specific Purposes Need Analysis?

Definition of Needs Analysis

What’s need Analysis/Assessment?

==Even if Braine (2001) indicates that linguists disagree on the definition, but they all agree that there are external factors that influence the definition. Factors such as staffing, time, and cultural attitudes should be taken into consideration when conduction needs analysis.

So, what are some definitions so far available?

== Brown (1995) identifies the term needs analysis (also called needs assessment) as the activities involved in gathering information that will serve as the basis for developing a curriculum which meet the learning needs of a particular group of students. In language program, the needs are language related.

Once identified, needs can be stated in terms of goals and objectives which in turn, can serve as the bases for developing tests, materials, teaching activities and evaluation strategies. The purpose is to fill the “gap” of what a language program “lacks”.

What have realized about this definition? Well, let me tell you my own observation about it. Eager to know what I have observed and found out? Well…Read on!

This ESP need assessment definition aforementioned draws a line between needs analysis and evaluation. Needs analysis aims at determining the needs for a defined group of people, while an evaluation determines to what extent a program meets these needs.

==Furthermore, Soriano (1995) indicates that needs analysis collects and analyses data to determine what learners “want” and “needs” to learn while an evaluation measures the effectiveness of a program to meet the needs of the learner.   Hutchinson & Waters (1992) defines needs analysis on the basis of “necessities” and” wants” in order to classify between what the learner have to know  and what the learner fell they need to know.

The focus here is on the “lack” that presents the gap between the required proficiency in the target situation and the existing proficiency of the learners. This definition views language needs as a process of negotiation between the learners and their society.

==Witkin and Altchuld (1995) define needs analysis as a systematic set of procedures undertaken for the purpose of setting priorities and making decisions about programs or organization. According to this definition, needs analysis should fill the” gap” of needs between the current state of affairs and the desired state of affairs.

The above definitions base their concept of needs analysis around the term “necessities”, “lacks”, “wants”, and “gaps”. However, all these terms have different interpretations from one individual to another.

Therefore, linguists in the ESP field have not agreed exactly on the definition of the term “needs” itself. West (1994) comments on this issue by indicating that the term “needs” lacks a unified definition and remains ambiguous.

 ==Richards (2001) argues that the definition of “needs” depends on the perception of those making the judgement. Different interests and values are reflected in the definition. Teachers, learners, administrators, employees, parents and stakeholders may all have different views as to what needs are. Accordingly, the difference between what learners can presently do with the language and what they should be able to do cannot be looked at from one standpoint.

What's English Specific Purposes Needs Analysis Models?

Different models under the ESP umbrella have been used to approach this field in different ways. We’re not going to elaborate on this but few scholars have caught our attention:

==Jordan (1994) indicates that the main two approaches in needs analysis are the Target-Situation Analysis and the Present-Situation Analysis. Other approaches such as the Learning-Centered approach, the Strategy Analysis approach, and the Means Analysis approach are seen as permutations of Target-Situation Analysis and Present-Situation Analysis (Jordan, 1994).

==The Target-Situation Analysis model started with Munby’s (1978) model of the Communication Needs Process. This model contains a detailed set of procedures for discovering target situation needs. It is based on analyzing language communication in the target situation in order to provide a communicative needs profile for a specified group of learners.

==The second major model in needs analysis is the Present-Situation Analysis proposed by Richterich and Chancerel (1980). In this approach the information to define needs is drawn from a wide range of sources: the students, the teaching establishment, and the place of work (as cited in Jordan 1997).

Since the sources of data collection are multiple, this model provides detailed guidelines and techniques about the kind of information to be included. The aim is to seek information about levels of ability, available curricula, teaching methods, and resources, views on language teaching and learning, surrounding society, and cultural elements.


In this “Earn Money Talking about What's English Specific Purposes” I have hinted to professional in English for Specific Purposes (ESP) on how to bridge the gap between their knowledge and monthly income? Based on what many people are searching online in the field of ESP, I have tested this business-related opportunity and seen that the trends are promising. You can earn money from home just writing about ESP, and with What's English Specific Purposes, I have also exemplified a blog post you can write!

Even if you may have never considered talking about What's English Specific Purposes online, I did my best to convince you. Start your gaming now and wish you success!

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(1) Career Goal: To develop my skills in teaching, training, consulting and couple this experience with research and program/project evaluation, assisted by cutting-edge data analysis programmes/applications to "Bridge the Gap between Research and Entrepreneurship" (2) Why Do I Qualify to Guide You? As Co-founder/Associate at Former ODS Consultancy (A Consulting Board specialized in Market Surveys, Program/Project Evaluation and Research-Data Analysis Training), Now Associate of KANTAS Consulting, and PhD Student, Oscar is in the Position to Guide and Foil for You Woes/Foes in the Scammy World of Online Marketers!

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